Corporate concept and design for a beard-shop. Bart targets men who grow little, almost unnoticeable facial hair or do not have any beard-ornamentation at all. Artificial beards are known from movies and TV. They consist of artificial fibre imitating real beard hair, which is attached to the face using glue. Bart improves this principle of artificial beards by creating individual facial-accessory pieces for men that last up to seven days. Clients choose beards for any occasion in the shape and density of their taste. Printed matter for Bart are: Business stationery, bag, flyer, bonus card, label, advertisement and a staff t-shirt.